Job Description

The 20 is hiring a Demand Generation Manager to take the lead on campaigns that make noise, drive results, and move the needle. You’ll own and execute our demand gen strategy across the MSP channel—creating unforgettable brand moments, building powerful funnels, and ultimately generating real revenue.

You won’t be doing this alone. You’ll be part of a collaborative marketing team, work closely with an elite sales org, and partner with our dedicated events manager (so no, you won’t be printing badges or managing hotel blocks). Your mission? Create demand. Build relationships. Drive pipeline. Have fun doing it.

Why This Role?

This isn’t a back-office job. You’ll be on the front lines—representing The 20 at key industry events and powering the engine behind our marketing-sourced pipeline. It’s a role with high visibility, high impact, and high upside.

If you're ready to create campaigns that actually convert—and meet great people along the way—this might be the perfect next step.

Key Responsibilities

• Activate our brand at MSP and IT channel events—showing up, standing out, and making meaningful connections.

• Collaborate cross-functionally with marketing and events teams to drive pre-event buzz and post-event follow-up that converts.

• Build and launch campaigns that guide prospects through the funnel—and analyze and optimize every step.

• Align tightly with sales leadership to ensure marketing efforts translate directly to pipeline and revenue.

• Track performance metrics and report regularly on campaign effectiveness, with a focus on iteration and improvement.

Required Skills and Abilities

• 3–6 years of experience in B2B demand generation or growth marketing

• A track record of launching campaigns that directly impacted pipeline and delivered measurable ROI

• Charisma and comfort in relationship-driven environments—especially in-person events and industry functions

• Hands-on experience with HubSpot and other modern marketing tools

• Familiarity with the MSP or IT channel ecosystem—or a serious eagerness to ramp up fast

• A roll-up-your-sleeves attitude paired with the confidence to present strategies to leadership

Preferred Qualifications

• Experience in the MSP space or channel marketing

• Built and executed field marketing programs or event-driven demand strategies

• Experience running A/B testing programs at scale

Physical Requirements:

The physical requirements below describe the essential job functions needed to complete this job.

• Consistent hand and finger dexterity necessary to operate computer equipment

• Consistently required to sit, stand, walk, talk, hear, and see

• Routine use of hands to type

• Occasional need to stoop, kneel, crouch, twist, crawl, reach, and stretch

• Consistent vision abilities required; close vision, depth perception, and ability to focus

• Ability to travel dependent on company needs

• Occasional need to lift and/or move up to 30 pounds

The statements contained in this job description are intended to describe the general nature and level of work. They are not intended to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the individual(s) holding this position.

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